About Miduty
At Miduty, we’re here to help you live your healthiest life with confidence. Our high-quality supplements and skincare products are designed to support your well-being from the inside out. We use natural ingredients, backed by science, that deliver proven results, making wellness simple, effective, and accessible for everyone.
Our mission is to empower you to live a healthier, more vibrant life. We provide high-quality, natural supplements and skincare that nourish your body, mind, and spirit. Every product we create is carefully formulated with the best ingredients to support your health, because we believe true wellness begins from within.. Our vision is to inspire a world where self-care and wellness are a priority for all.
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Palak Midha
Palak Midha is not just the founder of Miduty; she is the heart of everything we do. Her passion for nutrition and wellness inspired her to create products that empower people to feel, live, and perform better. She believes in staying ahead of health trends, using only the best research to create supplements that truly make a difference.Through Miduty, Palak aims to uplift others, especially women. Her Wonder Woman Community is an initiative close to her heart, where women support each other in all areas of life, physical, emotional, social, and spiritual well-being.
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Pranav Midha
Pranav Midha, founder of Miduty, is the driving force behind the brand’s vision. With a passion for execution and turning ideas into real impact, Pranav believes that success comes from action. He leads Miduty with a clear vision for growth and development, ensuring that the company stays focused on making a difference.
Pranav's focus is on the bigger picture: helping Miduty achieve its goals while always striving to improve the lives of everyone who interacts with the brand.
Our Core Values
At Miduty, our core values guide everything we do, ensuring that we stay true to our mission and always put our customers first.
Quality:
We are committed to providing the highest quality products. Our ingredients are carefully chosen to ensure effectiveness and safety, so you can trust our products to support your health.
Transparency:
We believe in being clear and honest. We make sure you know exactly what’s in the products you use, with no hidden ingredients or surprises.
Sustainability:
We care about the planet. From sourcing to packaging, we strive to make eco-friendly choices that protect the environment for future generations.
Empowerment:
Our goal is to empower you to take control of your health. We provide the tools, knowledge, and support to help you live your healthiest life.
Integrity:
We hold ourselves to high ethical standards, treating our customers and partners with honesty and respect.
How Miduty came into existence?
It all began when Palak Midha noticed her parents' health was declining. Her mom was struggling with an autoimmune thyroid disorder, and her dad had chronic spondylitis. Despite trying various treatments, his condition didn’t improve.
Motivated by the desire to help her parents, Palak began researching their issues. She soon discovered that the underlying cause of their health problems was poor nutrition, an unhealthy lifestyle, and bad dietary habits.
With this knowledge, Palak took control. She changed their diet, improved their lifestyle, and introduced them to supplements she had carefully created, based on her research and the best ingredients.
In just three months, her parents saw a 40% recovery, making steady progress every day.
Seeing these changes, Palak realized she could help many more people. Alongside her brother, Pranav Midha, who left his career in the US to join her, they set out to build something larger. That’s how Miduty was created, a trusted nutraceutical company. Their goal is to help improve physical health and empower people to feel confident, all with natural, effective supplements.
Commitment to Quality
At Miduty, we are committed to providing the highest quality products. Every ingredient is carefully chosen for its effectiveness and safety, and each formulation undergoes strict testing to meet high standards for performance and safety.
Every formulation begins with ingredient integrity, not marketing trends. We believe lasting health results come from the right form, right purity, and right delivery system, supported by science, not shortcuts.
Our selection process evaluates clinical research, bioavailability, source traceability, stability, and real-world performance, prioritizing ingredients used in published studies rather than diluted mass-market versions.
Most formulations use standard glutathione that breaks down before the body can use it. That’s why we use Liposomal Glutathione 85% — it’s designed to protect the molecule and deliver it where it actually matters.
Instead of generic energy boosters, MitoPrime® works at the mitochondrial level, where real cellular energy is produced.
For resveratrol, purity makes the difference. While many products dilute it, we use 99% Trans-Resveratrol, chosen specifically to support longevity pathways.
And unlike regular CoQ10 that requires conversion, Kaneka Ubiquinol is already in the active form — so the body doesn’t have to work extra just to use it.
We also prioritize clinically recognized extracts and branded raw materials such as KSM-66® Ashwagandha, Liposomal Vitamin C, MK-7 Vitamin K2, non-nano Zinc, Selenium, and standardized plant extracts like Milk Thistle and Green Tea.
Advanced delivery systems, including liposomal and bioactive forms, are used where absorption matters—ensuring science-led formulation, transparency, and uncompromised quality.
Our Global Reach
At Miduty, our mission to transform health and empower lives extends far beyond borders. What began in India has grown into a global wellness movement, with Miduty now present across multiple regions, including the USA, UK, UAE, and Canada. Our vision is simple yet powerful—to make science-backed, high-quality wellness solutions accessible to people everywhere. We have delivered in more than 30 countries across Europe and Middle East!
We believe that true wellness has no boundaries. Every Miduty supplement is developed with a strong foundation in research, quality sourcing, and advanced formulation, ensuring consistent standards no matter where you are in the world. From North America and Europe to the Middle East and beyond, our products are trusted by customers who value transparency, efficacy, and innovation.
To support our global community, Miduty offers worldwide shipping, ensuring that our premium wellness solutions can reach you wherever you live. No matter the distance, our commitment remains the same, to deliver uncompromised quality, modern scientific innovation, and wellness solutions that support healthier, more empowered lives worldwide.
Packaging
Introducing 90% PCR (post-consumer plastics)
We started our journey with an eco-friendly mindset and used bottles and jars that were wholly recyclable and reusable. And, from 2023 onwards, we switched to 80% post-consumer plastic for all our bottles and jars, while ensuring a soft-touch feel.
PCR refers to a material made from discarded items like plastic bottles. Our bottles are recyclable and reusable, highlighting our eco-conscious behaviour.
Building a 30,000+ Wonder Women Community
We’re proud to have built a growing community of over 30,000 women who openly share their stories, challenges, and journeys toward better health and self-confidence. This space is built on trust, understanding, and shared experiences—where women feel seen, heard, and supported.
Our mission goes beyond wellness products. We are deeply committed to empowering women, especially those who devote much of their time to caring for their families and often place their own well-being last.
Through our free wellness sessions, including Face Yoga and Personality Development classes, we support holistic growth—nurturing not just physical health, but also emotional balance, confidence, and self-expression.
We also believe true empowerment includes financial independence. Through our “I Am Capable” initiative, we encourage women to build skills, confidence, and opportunities that support self-reliance and long-term growth.
To make joining easier, you’ll find a QR code here. Scan it to become part of this supportive community, access free sessions, and connect with women walking the same journey toward health, confidence, and independence.
Ross Serves
You know kindness costs nothing but pays back in abundant ways!
Keeping this idea alive in our hearts, we at MIDUTY not only have a mission towards healthcare but also, as dog lovers, we are dedicated to putting an end to the dejected condition of street dogs and providing a better life for those who are treated brutally and eradicated through various unfavorable practices.
'Ross Serves,' our heartwarming initiative where a special team from MIDUTY feeds over 300 stray dogs daily, providing them with the love and care they deserve.
To date, we have touched the lives of over 41,000 dogs, spreading warmth and compassion with every meal.
The initiative got its name from Mr. Pranav’s pet dog “Ross”, inspiring us to channel our corporate social responsibility towards the welfare of these four-legged souls.